The surreal objects pictured within Parade
make a strange contrast to the people that brought them to life: the Dutch, known for their sober-mindedness, as reflected in the neat and well-organized environment that characterizes their country. With this typical Dutch environment acting as a backdrop, the
decorated vehicles or ‘floats’,
across as a
silent protest against conformity. They are, however, a product of the same
sober-mindedness and careful planning skills that shaped the very landscape with which they seem to contradict.
Parades are no rarity within the Netherlands, with over five hundred annual parades, they play an important role within many communities. Constructing a single float takes months of planning and intensive group labour, all leading up to the sparse hours in which they eventually are towed through the streets. In a growing individualistic society it brings and binds people together, showing the universal need of people to unite. The floats are of great beauty (I’d like to refer to them as temporary artworks), however, the real beauty can be found in the perseverance with which they are made.
Concept, edit and photography: Tom Janssen Design: Simon Burer Story: Frank Heinen Essay: Dirk van Weelden
Edition: 1000, including 24 special editions Softcover, Swiss binding Size: 30 x 23,6 cm Pages: 88 with 4 fold-outs plus 20 page booklet Images: 60, full page Printing: offset Paper: 250 gsm hv offset white and 120 gsm Munken Lynx Rough
Translation: Heddwen van Gestel Reference prints: De Verbeelding Print and Lithography: Drukkerij Aeroprint Binding: Boekbinderij Patist